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Baker McKenzie- World’s Best Law Firm Brand for 10th Consecutive Year

Baker McKenzie- World’s Best Law Firm Brand for 10th Consecutive Year

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Baker McKenzie (recognized as Baker & McKenzie) was set up in 1949, is a global law company. Together with 77 offices in 46 states and more than 6,000 attorneys worldwide, Baker McKenzie is currently among the greatest law firms in the world by headcount and earnings.                                                          

Since 2010, Baker McKenzie continues to be recognized with the Acritas Global Elite Law Company Brand Index since the strongest law company manufacturer on the planet. In 2019, Baker McKenzie attained record earnings of US$2.92 billion, again in earnings of 40% because 2010.

Baker McKenzie's present worldwide seat is Milton Cheng.

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Baker had early exposure to the Spanish speech along with other cultures, along with his company provided legal services to Chicago's growing Mexican American community. The company later advised U.S. firms to invest in Latin America.

Back in 1949, the company relaunched using John McKenzie, a litigator who'd graduated in Loyola University Chicago School of Law, who took responsibility for the litigation clinic, as Baker assembled a global practice. Throughout the 1950s, the company's customer roster enlarged.

In 2001, the Company employed 3000 lawyers and gained $1 billion in earnings. [11] In 2005, 70 spouses, and other legal staff, by the New York division of disbanding international company, Coudert Brothers combined Baker McKenzie.

Back in August 2014, Baker McKenzie disclosed that it had been the very first law firm to break through the $2.5bn earnings barrier because of the fiscal crisis, which had been the biggest firm in the world by headcount.

The company's global seat, from 2016, before his departure in April 2019, was former London managing partner Paul Rawlinson, that had been the 15th seat, and also the very first British seat of the company. [13] Rawlinson had triumphed Eduardo C. Leite who had been the seat of Baker McKenzie from 2010 to 2016. [14] In September 2019 the Company declared that Milton Cheng was chosen as the worldwide seat for four decades, started October 2019.

Global expansion 

Baker McKenzie became a global firm starting in 1955 when a lawyer in Venezuela contacted Baker McKenzie about launching a joint venture office at Caracas. Russell Baker's son, Donald, transferred to Caracas to start the satellite division.

Baker McKenzie was also the first global law firm to go into many regional markets in the Asia Pacific area, beginning with the Philippines, in 1963, followed by Sydney, Tokyo, Hong Kong, Bangkok, and Taipei, reaching the biggest geographical spread among global law firms within the area, with 17 offices incomplete.

As opposed to practicing U.S. law overseas, Baker McKenzie trained neighborhood attorneys, frequently bringing them into its Chicago foundation for a first period, or even temporarily transferring U.S. lawyers to the overseas office, to oversee the institution of their clinic.

In 1986, the company found offices in Northwestern Mexico to ease lawful trades linked to industrial growth in that area. In 1989, Baker McKenzie was among the first companies to open offices at the former Soviet Union and Eastern Europe following the Iron Curtain dropped. [15] From 1990, the company managed 49 offices on six continents, using approximately 1500 lawyers, and producing $400 million in earnings.

In 1993, the Company received permit number 001 to practice from the PRC.

Baker McKenzie is among the very first law firms to have embraced a functional outsourcing procedure, which is currently being emulated by other companies. Its overseas operations in Manila, including advertising, company analysis, and IT and computer maintenance assistance, was profiled, in January 2006, by BusinessWeek magazine. The shared services center marked its 15th anniversary at the nation by investing in a brand new hub in Bonifacio Global City. [16] In August 2014, the company opened its next worldwide services center in Belfast. [17] A additional investment by Baker McKenzie to Belfast was declared in July 2018. [18] Announcements followed later the same year roughly a third center [19] at Tampa, Florida plus a fourth in Buenos Aires in 2019 [20].

In October 2006, Unilever picked the company to handle its international trademark portfolio, the biggest on earth, with over 160,000 registrations, marking the first time a multinational firm outsourced its signature management into some law firm on this huge scale.

Back in April 2015, Baker McKenzie declared it had been the first global law firm to enter into a joint operation from the Shanghai Free Trade Zone together with the PRC law company FenXun Partners.

The company, in 2018, employed monetary integration in Europe, the Middle East, and Africa region (EMEA), very similar to its programs in North America and the Asia Pacific. Baker McKenzie's Amsterdam, Antwerp, Bahrain, Barcelona, Brussels, Doha, ECLP, Jeddah, Johannesburg, London, Madrid, Riyadh, and Stockholm branches are financially incorporated, as a part of a long-term solution to set the company's 77 offices to three profit centers. The initiative, called EMEA+, is directed by partner Fiona Carlin.

In June 2011, she had been chosen as the first woman to become managing director of their International Monetary Fund.

Globally (as of FY18), 40 percent of their company's attorneys, 30 percent of its partners, and 19 percent of its leaders are girls and it proceeds to associate with organizations like the 30 percent Club, Thomson Reuters Foundation, Women for Women International, and The NEXUS Institute. [citation had ]

Marketing and plan 

Considering that 2007, the company has encouraged the Rijksmuseum to enlarge its global photography set spanning the late nineteenth century to 1980.

Since February 2013, Baker McKenzie has worked closely together with the Economist Corporate Network section of their Economist Group on a succession of reports on Asia [29] More recently two accounts are created on BRI, researching how China is taking measures to reboot its strategy to BRI jobs to improve global involvement and encouraging a more multilateral strategy that's more inclusive, sustainable, and transparent.

In October 2012, Baker McKenzie established a cross-border listings program for iPhone, iPad, and iPod Touch. The very first of its type, the program is an interactive lawful instrument intended to help professionals users evaluate and contemplate global record choices. Since that time BM has also established an International Lending Matrix App, the Healthcare MapApp along with the Antitrust Dawn Raid App.

Back in March 2015, Baker McKenzie made its China FDI report, "Reaching New Heights", with expert data research firm Rhodium Group, which for the first time demonstrated the real story of Chinese investment to the EU over the last ten years. This was the first detailed and reliable image of Chinese investments from the EU-28 nations from 2000 to 2014, divided by state and industry. As of May 2020, the report is still printed on a six-monthly basis and get extensive media coverage.

Every year Baker McKenzie creates its International Transactions Forecast with Oxford Economics which endeavors M&A and IPO activity and provides crucial findings at an international, regional, and industry level. Back in April 2020 BM and OE published a new report' Beyond COVID 19: Supply Chain Resilience Holds Key to Recovery' which emphasized manufacturing output will require 12 or more weeks to recuperate to 2019 levels.

Leading international law firm Baker McKenzie has been called the best law firm brand for its 10th successive year by Acritas' International Elite Law Company Brand Index. The Business once again rated top for every one of those steps which compose the Index -- awareness, favorability, consideration for multi-jurisdictional prices, and also for multi-jurisdictional litigation. Baker McKenzie even once again extended its lead over its closest competitor, getting an overall rating of 100, which will be 57 points before this company ranked in 2nd Location

The ranking is based on interviews with 1,596 senior authorized buyers throughout the world's biggest multinationals with earnings over $1bn.

Milton Chang, Global Chair of Baker McKenzie, stated, "Market disturbance is an accepted reality for company, as new competition and technologies push the speed of change quicker than previously. Our customers need attorneys that are well prepared to direct, distinguish, and adapt in a constantly changing universe.

That is the reason why we are top of mind throughout numerous countries and regions of law. Topping this position for the tenth successive year underlines that"

Lisa Hart Shepherd, vice president of Research and Advisory Services in Thomson Reuters, commented: "For companies, deciding upon overarching attention and sticking with it's vital to creating a distinguished brand. Baker McKenzie has revealed that devotion to a long-term plan that's consistent with evolving customer requirements will deliver financial achievement. This strategic focus on international reach makes for a very clear reason that its people can get behind and its customers can easily comprehend. "

Amount of partners worldwide: 1,500+ Amount of fee-earners globally: 7,000+

Firm Review:

Baker McKenzie helps customers overcome the challenges of competing in the international market. The company solves complex legal issues across boundaries, practice areas, and businesses. Its Distinctive culture, developed over 60 Decades, motivates its visitors to:

â–  Know local markets and habits

â–  implements multiple authorities

â–  Work collectively as reliable colleagues and friends

â–  Instill confidence in its customers


There's not any doubt that these are unsettling times for the company. It's a period of constant volatility and ambiguity: together with all the intricacies of globalization, political and economic uncertainty, tumultuous new business units, cyber envy, and multiplying layers of regulation. The company's clients need a brand new breed of attorneys who will look a few years or longer beforehand to help them browse a continuously changing and demanding world. Also as specialized legal skills, this requires a profound understanding of the business and business of every customer. Plus it means having attorneys who can anticipate what's coming from a regulatory or business standpoint and are familiar with business-level talks.

Baker McKenzie over satisfies those challenges. Its individuals share common values of integrity, personal responsibility, and tenacity within a passionate client-service culture. The company remains guided by the entrepreneurial spirit and demanding criteria of its creators and functions to forge close personal connections among its pros to be able to boost the responsiveness and responsibility clients expect. Its attorneys and other specialists are taxpayers of over 70 nations and are admitted to practice in nearly 250 jurisdictions. The company speaks over 80 languages, with English in ordinary. It's offices in 77 locations globally, such as in 36 of the world's 40 biggest economies.

Baker McKenzie serves over half of the world's biggest public firms in addition to a wide spectrum of regional and neighborhood associations. With its varied skills and expertise, the company advises leading customers in most major businesses. The company has particular expertise in financial and banking solutions; chemicals and petrochemicals; building; customer goods; utilities and energy; entertainment and networking; insurance; mining; petroleum and gasoline; pharmaceuticals and health care products; specialist services; property; technologies; telecommunications; tourism; and infrastructure and transport.

The company was called the world's No. 1 law company brand for 10th successive years at Acritas Sharplegal Global Elite Brand Index 2020, Asia Pacific No.1 law company brand for its third successive year at Acritas Asia Pacific Brand Index 2019, also is one of the top law company brands at the 2019 US Law Company Brand Index and also Europe's strongest law manufacturer from the 2019 Acritas Mainland Europe Index.

Baker McKenzie is among just a few businesses in the world to be recognized at each one the Financial Times Sophisticated Lawyer awards internationally, ranking among the top 20 law firms in North America in 2016 and continues to be recognized for Development in New Products at Europe at 2018. Chambers recognized Baker McKenzie at Latin America as Client Service Award Winner in 2015-2016 and Business of the Year in Europe in 2017. The company was awarded Most Innovative Global Company 2015-19 and Finest International Business for Pro- Bono Work 2016 at Euromoney LMG Europe Women in Business Law Awards. For the 10th successive year, the company has obtained a perfect score on the Corporate Equality Index 2019, administered by the Human Rights Campaign Foundation. Baker McKenzie was among Corporate Board Member magazine's Most Admired Law Firms since the poll started in 2001 and continues to be rated as one of the top 30 law firms at BTI Consulting's Client Service A-Team to the previous 12 decades.

Baker McKenzie runs and supports communities throughout the planet, investing in which its people work and live. The company is a pioneer in teaming with its customers on corporate social responsibility efforts globally -- leveraging its worldwide network and legal abilities to work on complicated, cross-border pro bono jobs that meaningfully advance basic rights and opportunities for people in need across the world. 

Since the first truly international law firm, Baker McKenzie adopts diversity among its attorneys, staff, and customers -- and the subsequent number of perspectives and backgrounds that result in practical solutions and invention. And since a vanguard in climate change legislation, the company's admiration for the environment extends to the way it does business. Its dedication to sustainability is reflected in attempts to reduce its ecological footprint through competitions such as recycling, alternate energy usage, and carbon offsets. 

Baker McKenzie is currently a signatory to the UN Global Compact and Women's Empowerment Principles, and also the very first law firm member of the Carbon Pricing Leadership Coalition and the World Business Council for Sustainable Development. The company had been awarded Most Innovative Global Firm 2015-2018, Greatest Global Organization for Pro Bono Work 2016, and Best Global Organization for Women in Business Law 2017-2018 at Euromoney European Women in Business Law Awards. Baker McKenzie also has obtained a designation of Greatest Places to Work for LGBT Equality the last nine years from the Human Rights Campaign.

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